What is ruby chocolate?

Ruby chocolate is a type of chocolate made from a specific variety of cocoa bean that naturally possesses a reddish-pink hue and a distinct flavor profile. Here's what makes it unique:

• Naturally Pink Color: Unlike other colored chocolates which get their color from artificial additives, ruby chocolate's pink color comes directly from the cocoa beans themselves. These beans are processed using a special method that preserves the naturally occurring color and flavor compounds.

• Distinct Flavor Profile: Ruby chocolate has a unique taste described as a combination of fruity, tangy, and slightly sweet. It doesn't taste like milk, dark, or white chocolate; it stands on its own. Descriptions often include notes of berries, especially raspberries or cranberries, and a pleasant tartness.

• Specific Cocoa Beans: The exact variety of cocoa bean used for ruby chocolate is a trade secret guarded by Barry Callebaut, the company that developed the process. They have only indicated that they are specific beans possessing unique characteristics that allow for the development of ruby chocolate.

• No Additives (for color): A key selling point is the absence of artificial colors, flavors, or other additives for achieving the pink color and characteristic taste. The process is all about unlocking the inherent properties of the bean.

• Relatively New: Ruby chocolate is a relatively recent innovation, only introduced to the market in 2017. Therefore, it's still gaining popularity and being incorporated into various confectionery products and recipes.

In short, ruby chocolate is a distinct type of chocolate that differentiates itself through its naturally pink color and unique fruity-tangy flavor profile, all derived from a specific variety of cocoa bean and a proprietary processing method.